IT'S [DAY], [MONTH] [DAYNUMBER], [YEAR].

What shall we break today?

IT'S [DAY], [MONTH] [DAYNUMBER], [YEAR]. ◆ What shall we break today? ◆

BreAK THE MOLD

Where rebellion meets strategy — for builders who refuse business as usual.

Guts over polish,
Truth over spin.

MEET ISSA
Blank white paper with some creases and shadows

I’ll just say it:

The system wasn’t built for us. So we’re building it on our own terms.

I’ve seen what happens when we twist ourselves to fit into rooms that cling too tightly to their own rules.
And I know what it’s like to build something that didn’t exist yet. I had to invent my own path, one step at a time.

Bad Form isn’t bad behavior. We’re rewriting the rules with honesty, courage, and joy—while stepping into our power.

Text stating 'In Bad Form, ISSA DANIELSEN' in a bold, dark font on a black background.
Red wax seal with embossed initials 'B' and 'F' in script font.
A woman  floats effortlessly in clear blue water, fully dressed, arms open, suspended between control and release.
A black background with white decorative swirls and a blank central space.
White decorative flourish on a black background.
Decorative black and white ornate corner design with floral and scroll motifs.
Decorative white swirl design on a black background.

Ways of Working

Bad Form partners with founders and teams building on their own terms. We challenge old rules and design strategies that actually fit the people doing the work.

We step inside your world to clarify direction, shape language, and design systems that make your vision clear, without flattening what makes it yours.

CONSULTING

Keynotes and conversations that challenge how we lead, build, and create, especially when the map runs out.

SPEAKING

A long-term advisory partnership for founders who want clarity, alignment, and company while building without a map.

ADVISING

Editorial with founders, artists, and builders creating new models of business, culture, and how we live and work.

EDITORIAL

Learn More

When you can’t see the path, make one.

That’s usually where the best ideas begin. If you’re ready to not do it alone, the door’s open.

GET IN TOUCH

JOURNAL

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